Webdesign: Lösungen für den Mittelstand

(Bild: © Rawpixel - Fotolia.com)

Die Umsetzung einer modernen und leistungsfähigen Website ist für kleine und mittlere Unternehmen Pflicht und Kür zugleich. Firmen, die in Suchmaschinen nicht gefunden werden oder sich nur mit einem veralteten Internetauftritt präsentieren, haben es zunehmend schwer. Dabei gibt heute es gerade für kleine und mittlere Internetseiten viele günstige Lösungen, die den Programmieraufwand und die Kosten in Grenzen halten.

Baukasten, Frameworks oder CMS

Gutes Webdesign entsteht heute durch das Zusammenspiel unterschiedlichster Disziplinen. Die Inhalte und ihre optimale Darstellung auf unterschiedlichen Endgeräten sind stärker in den Mittelpunkt gerückt. Die Programmierung ist nur ein Baustein im Projekt. Die Kosten für die Entwicklung können zudem durch den Einsatz von bestehenden Lösungen deutlich gesenkt werden.

  • Baukastensysteme wie jimdo oder WiX bieten zahlreiche vorgefertigte Layouts und anpassbare Hosting-Pakete mit unterschiedlichem Funktionsumfang. Es sind allerdings geschlossene Systeme, die nur eingeschränkt an die individuellen Kommunikationsziele angepasst werden können.
  • Größere gestalterische Freiheiten bieten Frameworks wie das bekannte Bootstrap von Twitter oder die HTML5-Boilerplate. Hier sind die grundlegenden Funktionen und Basis-Layouts bereits angelegt. Etwas technisches Know-how vorausgesetzt lassen sich so schnell professionelle Ergebnisse erzielen, die jedem Anspruch an Gestaltung und Flexibilität genügen.
  • Für Unternehmen, die einen eigenen Blog betreiben wollen oder auf eine leichte Bedienung wert legen, bietet sich WordPress an. Die ehemalige Blogsoftware hat sich inzwischen zu einem ausgereiften Content-Management-System (CMS) gemausert. Das große Plus liegt hier in den vielen Erweiterungen und Design-Vorlagen, die sich ebenfalls schnell an das eigene Design anpassen lassen.

Ziele für die Online-Kommunikation festlegen

Jedes Unternehmen verfolgt mit dem Online-Auftritt ein anderes Ziel. Aus diesem Grund lässt sich nicht pauschal sagen, welche der vorgestellten Ansätze die Beste ist. Im ersten Schritt sollte deshalb die grundsätzliche Ausrichtung festgelegt werden: Eine Seite für den Verkauf von Produkten oder Dienstleistungen sieht anders aus als ein Informationsportal oder ein Intranet. Auch “unter der Haube” gibt es große Unterschiede. Die Komplexität der geplanten Seite entscheidet über die Auswahl der entsprechenden technischen Basis. Gegebenenfalls sollte auch das Web-Hosting an die zukünftigen Aufgaben angepasst werden. Nur wenn schon zu Beginn klar ist, wohin die Reise gehen soll, können die Weichen früh gestellt werden.

Design und Inhalte aufeinander abstimmen

Die Internetseite bestimmt wie ein Unternehmen wahrgenommen wird. Die meisten Interessenten und Kunden informieren sich zuerst heute online. Unabhängig von der verwendeten Technik ist es deshalb besonders wichtig, dass die Website optimal zum Unternehmen passt. Das gilt sowohl für die Wahl der Farben, Schriftarten und Bilder, als auch für die Inhalte und die Tonalität der Texte. Nur wenn Ihre Außendarstellung über alle genutzten Kanäle abgestimmt ist, entsteht ein stimmiger Gesamteindruck. Ein anstehender Web-Relaunch sollte also auch genutzt werden, um die anderen Werbe- und Kommunikationsmittel auf den Prüfstand zu stellen.

Bild: © Rawpixel – Fotolia.com


westwerk3 berät, entwickelt Strategien und realisiert Kommunikationslösungen für Kunden aus unterschiedlichen Branchen und Bereichen – online, offline und im Social Web. Wenn Sie mehr über den Einsatz von Social Media in der Unternehmenskommunikation wissen möchten, oder andere Fragen haben, nehmen Sie gerne Kontakt zu uns auf.

Webdesign: Lösungen für den Mittelstand
Markiert in:        

58 thoughts on “Webdesign: Lösungen für den Mittelstand

  • 16. Juni 2019 um 13:24
    Permalink

    Wow, this piece of writing is good, my sister is analyzing these kinds of things, therefore I am goig to convey her.

  • 20. Juni 2019 um 7:13
    Permalink

    Hi, Neat post. There’s a problem together with
    your web site in ibternet explorer, could check this? IE stilol is the market leader
    and a good portion of other people will omit your magnificent writing because
    of this problem.

  • 20. Juni 2019 um 7:37
    Permalink

    My spouse and I absolutely love your blog and find mot of your post’s to be just
    what I’m looking for. can you offer guest writers to write content for you
    personally? I wouldn’t mind composing a post or elaborating oon many of the
    subjects you write concerning here. Again, awesome blog!

  • 20. Juni 2019 um 16:59
    Permalink

    I was recommended this website by my cousin. I am not sure whether this
    post is written by hhim aas no one else know such detailed
    abbout my trouble. You’re wonderful! Thanks!

  • 20. Juni 2019 um 17:07
    Permalink

    Amazing! Thiis blog looks just like my old one! It’s on a entirely different topic but
    it has pretty much the same psge layout and design. Great choice
    of colors!

  • 28. Juni 2019 um 2:18
    Permalink

    My brotgher recommended I might like this blog. He was totally right.
    Thiss post truly made my day. You cann’t imagine just how much time I had spent for thgis info!
    Thanks!

  • 30. Juni 2019 um 6:51
    Permalink

    Hello! I simplyy want to give youu a big thumbs up
    for the excellent info youu have right here on thjis post.

    I’ll be retirning to your site forr more soon.

  • 4. Juli 2019 um 18:54
    Permalink

    Hey! This is kind of off topic but I need some help from an established blog. Is it tough to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about making my own but I’m not sure where to start. Do you have any tips or suggestions? Appreciate it

  • 15. Juli 2019 um 7:20
    Permalink

    I truly enjoy studying on this internet site, it holds superb posts. „The longing to produce great inspirations didn’t produce anything but more longing.“ by Sophie Kerr.

  • 15. Juli 2019 um 7:56
    Permalink

    Hello There. I discovered your weblog the use of msn. This is an extremely neatly written article. I will make sure to bookmark it and come back to learn more of your helpful information. Thanks for the post. I will definitely return.

  • 20. Juli 2019 um 2:56
    Permalink

    Howdy very cool site!! Guy .. Excellent .. Superb .. I will bookmark your website and take the feeds additionally…I’m glad to find numerous useful info here in the post, we’d like work out more strategies in this regard, thank you for sharing.

  • 20. Juli 2019 um 9:12
    Permalink

    Very good blog! Do you have any tips and hints for aspiring writers?
    I’m hoping to start my own site soon but I’m a
    little lost on everything. Would you propose starting wjth a free platform lioe WordPress or go for a paid option? There are so many options out there
    that I’m completely confused .. Any suggestions? Many thanks!

  • 20. Juli 2019 um 9:58
    Permalink

    Thank you for another informative website. Where else could I get that kind of information written in such an ideal way? I’ve a project that I’m just now working on, and I have been on the look out for such info.

  • 20. Juli 2019 um 10:22
    Permalink

    Great beat ! I wish to apprentice while you amend your site,
    how can i subscribe for a blog website? The account aided mee a acceptable deal.
    I had been a little bitt acquainted of this your broadcast provided bright clear idea

  • 20. Juli 2019 um 10:26
    Permalink

    Its like you read my mind! You seem to know a lot aboit this, like
    you wrote the book in it or something. I thhink that you
    could do with some pics to drive the message hoe a little bit,
    but insatead of that, this is antastic blog.

    A great read. I’ll certainly be back.

  • 20. Juli 2019 um 12:02
    Permalink

    I’m really enjoying the design and layout of your website.
    It’s a very easy on the eyes which makes it much more enjoyable for me to comee here and visit more often. Did you hire out a developer to create your theme?

    Exceptional work!

  • 20. Juli 2019 um 13:10
    Permalink

    whnoah thiss webllg iis magnificent i like reading your
    articles. Keep up the good work! You recognize, many persons aare searching around for this
    information, you could aid them greatly.

  • 20. Juli 2019 um 13:50
    Permalink

    Yes! Finally someone wrdites abouut Click Here.

  • 20. Juli 2019 um 15:50
    Permalink

    Very good written story. It will be useful to everyone who utilizes it, as well as yours truly :). Keep doing what you are doing – can’r wait to read more posts.

  • 22. Juli 2019 um 8:34
    Permalink

    Thanks for sharing excellent informations. Your web-site is very cool. I’m impressed by the details that you’ve on this web site. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for extra articles. You, my pal, ROCK! I found simply the info I already searched all over the place and just could not come across. What a perfect web-site.

  • 22. Juli 2019 um 13:04
    Permalink

    When I initially commented I clicked the „Notify me when new comments are added“ checkbox and now each time a comment is added I get several e-mails with the same comment. Is there any way you can remove me from that service? Cheers!

  • 23. Juli 2019 um 4:34
    Permalink

    I absolutely love your blog and find most of your post’s to be exactly what I’m looking for. Does one offer guest writers to write content in your case? I wouldn’t mind producing a post or elaborating on most of the subjects you write regarding here. Again, awesome web site!

  • 29. Juli 2019 um 3:41
    Permalink

    As I website possessor I conceive the written content here is rattling excellent, thankyou for your efforts.

  • 30. Juli 2019 um 2:36
    Permalink

    What i do not understood is actually how you’re no longer really a lot more well-preferred than you may be now. You are very intelligent. You know thus considerably on the subject of this topic, produced me for my part believe it from so many varied angles. Its like men and women are not interested except it¦s something to do with Woman gaga! Your personal stuffs nice. All the time take care of it up!

  • 30. Juli 2019 um 15:22
    Permalink

    I really like your writing style, fantastic information, regards for posting :D. „Freedom is the emancipation from the arbitrary rule of other men.“ by Mortimer Adler.

  • 30. Juli 2019 um 20:25
    Permalink

    I think you have remarked some very interesting details , appreciate it for the post.

  • 31. Juli 2019 um 4:54
    Permalink

    Awsome article and right to the point. I am not sure if this is actually the best place to ask but do you folks have any ideea where to hire some professional writers? Thanks in advance 🙂

  • 1. August 2019 um 0:22
    Permalink

    I think other website proprietors should take this website as an model, very clean and great user friendly style and design, as well as the content. You are an expert in this topic!

  • 1. August 2019 um 9:11
    Permalink

    I savor, lead to I found exactly what I used to be taking a look for. You have ended my four day long hunt! God Bless you man. Have a nice day. Bye

  • 1. August 2019 um 9:51
    Permalink

    I like what you guys are up also. Such intelligent work and reporting! Keep up the superb works guys I have incorporated you guys to my blogroll. I think it’ll improve the value of my site 🙂

  • 1. August 2019 um 10:33
    Permalink

    I always was interested in this topic and still am, regards for putting up.

  • 1. August 2019 um 11:13
    Permalink

    The subsequent time I read a blog, I hope that it doesnt disappoint me as a lot as this one. I mean, I do know it was my choice to read, however I truly thought youd have something attention-grabbing to say. All I hear is a bunch of whining about something that you could possibly repair in case you werent too busy searching for attention.

  • 1. August 2019 um 19:33
    Permalink

    I always used too read partagraph in news papers but now as I am a user of web thus
    from now I am using net for articles, thanks to web.

  • 1. August 2019 um 21:52
    Permalink

    Howdy! Would you mind if I share your blog with my
    twitter group? There’s a lot of people that I think would really appreciate your content.
    Please let me know. Manny thanks

  • 9. August 2019 um 12:57
    Permalink

    Pretty! This was a really wonderful post. Thank you for your provided information.

  • 11. August 2019 um 5:31
    Permalink

    Have you ever thought about writing an e-book or guest authoring on other blogs? I have a blog centered on the same topics you discuss and would really like to have you share some stories/information. I know my readers would enjoy your work. If you are even remotely interested, feel free to shoot me an e-mail.

  • 11. August 2019 um 13:08
    Permalink

    Thanks for another magnificent article. Where else could anyone get that type of info in such a perfect way of writing? I have a presentation next week, and I am on the look for such information.

  • 16. August 2019 um 0:55
    Permalink

    I have been browsing online more than three hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my view, if all web owners and bloggers made good content as you did, the net will be a lot more useful than ever before.

  • 16. August 2019 um 1:35
    Permalink

    Hello very nice site!! Man .. Excellent .. Wonderful .. I’ll bookmark your web site and take the feeds additionally?KI’m happy to seek out numerous helpful information here within the put up, we need develop extra strategies on this regard, thanks for sharing. . . . . .

  • 16. August 2019 um 21:36
    Permalink

    Hey there! Someone in my Facebook group shared this website with us so I came to give it a look. I’m definitely loving the information. I’m bookmarking and will be tweeting this to my followers! Excellent blog and fantastic design.

  • 17. August 2019 um 16:38
    Permalink

    I simply want to mention I am just newbie to weblog and absolutely loved your web page. Most likely I’m want to bookmark your website . You amazingly come with outstanding writings. Bless you for sharing your website.

  • 21. August 2019 um 6:44
    Permalink

    Considering someone which is aware of reports, nonetheless is not going to discover how they can travel jointly? Maybe you are just a friend or relative that doesn’t have the time that will relax and property and additionally lb . available words on the key board.

  • 22. August 2019 um 10:34
    Permalink

    I will immediately seize your rss feed as I can’t find your e-mail subscription hyperlink or e-newsletter service. Do you have any? Kindly permit me know in order that I may just subscribe. Thanks.

  • 23. August 2019 um 21:21
    Permalink

    I haven?¦t checked in here for a while because I thought it was getting boring, but the last few posts are great quality so I guess I?¦ll add you back to my daily bloglist. You deserve it my friend 🙂

Schreiben Sie einen Kommentar

Ihre E-Mail-Adresse wird nicht veröffentlicht.