Lokale SEO für mehr Reichweite in der Region

Nicht nur Düsseldorfer Unternehmen sollten auf regionale SEO Wert legen.
Nicht nur Düsseldorfer Unternehmen sollten auf regionale SEO Wert legen.

Regionale Suchmaschinenoptimierung oder lokale SEO setzt den Fokus auf die Auffindbarkeit im unmittelbaren räumlichen Umfeld eines Unternehmens. Gerade für Handwerker, Dienstleister oder mittelständische Betriebe ist dieser Weg oft kostengünstiger und zielführender als eine allgemeine Verbesserung des Rankings in den Suchmaschinen-Ergebnissen. Allerdings gehen allgemeine und lokale SEO-Maßnahmen Hand in Hand.

Auch lokales SEO besteht aus zwei Bereichen: den Maßnahmen auf der eigenen Internetseite (On-Page-Optimierung) und den Maßnahmen im Umfeld der Seite (Off-Page-Optimierung). Nur wenn beide Bereiche ineinandergreifen, können die SEO-Maßnahmen erfolgreich sein. Ziel der lokalen SEO ist eine deutliche Verknüpfung einer Internetseite mit einer Stadt oder Region.

So setzen Sie lokale SEO-Maßnahmen auf einer Website um

Um eine bestehende Website für die lokale Suche zu optimieren, sind zunächst einige grundlegende Maßnahmen notwendig. Erheben Sie mit einem geeigneten Werkzeug (z.B. PIWIK oder GoogleAnalytics), wie viele Besucher die Seite bisher hatte. Erfassen Sie auch, welche Suchanfragen Nutzer auf die Seite führen und welche Begriffe von den Suchmaschinen als Keywords identifiziert wurden.

Tipp: Das SEO-Tool OnPage gibt es für kleine Unternehmen in einer kostenlosen Version. Sie ist im Funktionsumfang zwar eingeschränkt, bietet aber für den Start gute Daten und gibt Hinweise für konkrete Verbesserungen.

Definieren Sie im nächsten Schritt die Zielgruppen, die Sie mit Ihrer Website ansprechen wollen. Überlegen Sie auch, welche Suchanfragen die unterschiedlichen Interessenten verwenden könnten, um Ihr Angebot zu finden. Eine sehr hilfreiche Website für diese Aufgabe ist answerthepublic.com.

Auf der Basis dieser Überlegungen können Sie nun mit der lokalen On-Page-Optimierung beginnen. Arbeiten Sie die Suchbegriffe dazu sinnvoll in die Texte auf Ihrer Website ein. Achten Sie dabei auch besonders auf Seitentitel, Seitenbeschreibungen sowie „alt“- und „title“-Tags der Bilder.

answerthepublic.com bietet wichtige Informationen für lokale SEO.
Die Website answerthepublic.com bietet wichtige Informationen für lokale SEO.

Die eigene Seite zu verbessern ist allerdings höchstens die halbe Miete. Weiterhin gilt: Suchmaschinen bevorzugen gut vernetzte Seiten. Deshalb ist auch die so genannte Off-Page-Optimierung wichtig. Ein Link von einem etablierten Blog oder eine Lokalzeitung auf die Seite Ihres Unternehmens kann also Gold wert sein. Pflegen Sie deshalb Ihre Kontakte zu Stadtportalen, Lokalradios, Verbänden oder regionalen Branchenportalen.

Bedenken Sie aber auch: SEO-Maßnahmen haben immer ein starkes Moment des Ausprobierens und sind mittel- und langfristig angelegt. Wenn die Internetseite kurzfristig in den Suchergebnissen besser sichtbar sein soll, empfiehlt sich das Schalten von entsprechenden Anzeigen, zum Beispiel GoogleAdwords.

Lokale SEO für mehr Reichweite in der Region
Markiert in:        

42 thoughts on “Lokale SEO für mehr Reichweite in der Region

  • 4. Juli 2019 um 19:15
    Permalink

    Thank you, I’ve just been looking for information about this subject for ages and yours is the greatest I have discovered till now. However, what concerning the conclusion? Are you positive in regards to the source?

  • 15. Juli 2019 um 7:13
    Permalink

    I like the valuable info you provide in your articles. I will bookmark your blog and check again here regularly. I’m quite certain I’ll learn many new stuff right here! Best of luck for the next!

  • 15. Juli 2019 um 7:41
    Permalink

    I am curious to find out what blog platform you’re utilizing? I’m having some minor security issues with my latest site and I would like to find something more secure. Do you have any solutions?

  • 19. Juli 2019 um 18:09
    Permalink

    Hi would you mind sharing which blog platform you’re working with? I’m going to start my own blog soon but I’m having a tough time choosing between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your layout seems different then most blogs and I’m looking for something unique. P.S Sorry for getting off-topic but I had to ask!

  • 20. Juli 2019 um 2:48
    Permalink

    You are my intake, I have few blogs and often run out from to brand.

  • 20. Juli 2019 um 9:50
    Permalink

    Pretty section of content. I just stumbled upon your website and in accession capital to assert that I get in fact enjoyed account your blog posts. Anyway I’ll be subscribing to your augment and even I achievement you access consistently rapidly.

  • 20. Juli 2019 um 15:43
    Permalink

    hi!,I like your writing very much! share we communicate more about your post on AOL? I require an expert on this area to solve my problem. Maybe that’s you! Looking forward to see you.

  • 20. Juli 2019 um 21:03
    Permalink

    Hey are using WordPress for your site platform? I’m new to the blog world but I’m trying to get started and create my own. Do you require any html coding knowledge to make your own blog? Any help would be really appreciated!

  • 21. Juli 2019 um 6:13
    Permalink

    Thank you for the sensible critique. Me & my neighbor were just preparing to do a little research on this. We got a grab a book from our local library but I think I learned more from this post. I’m very glad to see such excellent information being shared freely out there.

  • 21. Juli 2019 um 16:51
    Permalink

    I really like your writing style, excellent info, regards for putting up :D. „Every moment of one’s existence one is growing into more or retreating into less.“ by Norman Mailer.

  • 21. Juli 2019 um 23:28
    Permalink

    Thank you for the sensible critique. Me & my neighbor were just preparing to do some research about this. We got a grab a book from our local library but I think I learned more clear from this post. I’m very glad to see such fantastic information being shared freely out there.

  • 22. Juli 2019 um 12:56
    Permalink

    I conceive this internet site holds some real fantastic information for everyone :D. „The public will believe anything, so long as it is not founded on truth.“ by Edith Sitwell.

  • 22. Juli 2019 um 19:01
    Permalink

    I precisely desired to say thanks once again. I do not know the things I would have carried out in the absence of the creative concepts shown by you on that subject. Previously it was the intimidating case in my view, however , observing a specialized strategy you managed the issue took me to jump for gladness. I’m grateful for your assistance as well as sincerely hope you know what an amazing job your are providing instructing some other people with the aid of your blog. Most probably you haven’t met any of us.

  • 29. Juli 2019 um 3:33
    Permalink

    Hello There. I found your blog using msn. This is an extremely well written article. I’ll make sure to bookmark it and come back to read more of your useful information. Thanks for the post. I’ll definitely comeback.

  • 30. Juli 2019 um 2:27
    Permalink

    Somebody essentially help to make seriously articles I would state. This is the first time I frequented your website page and thus far? I amazed with the research you made to create this particular publish extraordinary. Fantastic job!

  • 30. Juli 2019 um 15:13
    Permalink

    Good write-up, I’m regular visitor of one’s blog, maintain up the nice operate, and It’s going to be a regular visitor for a long time.

  • 31. Juli 2019 um 4:45
    Permalink

    Thank you for some other excellent article. Where else may anybody get that type of info in such a perfect method of writing? I have a presentation next week, and I am on the look for such information.

  • 1. August 2019 um 0:14
    Permalink

    I like what you guys are up too. Such smart work and reporting! Carry on the superb works guys I have incorporated you guys to my blogroll. I think it will improve the value of my site :).

  • 1. August 2019 um 7:45
    Permalink

    Can I just say what a aid to seek out somebody who truly knows what theyre speaking about on the internet. You undoubtedly know learn how to carry an issue to light and make it important. Extra people must learn this and perceive this facet of the story. I cant consider youre no more popular since you positively have the gift.

  • 1. August 2019 um 8:21
    Permalink

    you’re really a excellent webmaster. The website loading speed is amazing. It kind of feels that you’re doing any distinctive trick. Also, The contents are masterwork. you have done a great task in this topic!

  • 1. August 2019 um 9:02
    Permalink

    Wonderful items from you, man. I have keep in mind your stuff prior to and you are simply extremely fantastic. I actually like what you’ve acquired right here, really like what you are stating and the way by which you say it. You make it entertaining and you continue to care for to keep it smart. I can not wait to read much more from you. That is actually a terrific web site.

  • 1. August 2019 um 9:42
    Permalink

    I’m still learning from you, while I’m trying to reach my goals. I definitely enjoy reading everything that is posted on your blog.Keep the information coming. I liked it!

  • 1. August 2019 um 10:24
    Permalink

    I was studying some of your articles on this website and I conceive this website is really informative ! Keep on putting up.

  • 1. August 2019 um 11:04
    Permalink

    An fascinating dialogue is price comment. I think that you must write extra on this subject, it might not be a taboo subject however usually persons are not enough to speak on such topics. To the next. Cheers

  • 9. August 2019 um 12:39
    Permalink

    I like this post, enjoyed this one thanks for putting up. „Good communication is as stimulating as black coffee and just as hard to sleep after.“ by Anne Morrow Lindbergh.

  • 11. August 2019 um 12:50
    Permalink

    I have not checked in here for some time since I thought it was getting boring, but the last several posts are good quality so I guess I?¦ll add you back to my daily bloglist. You deserve it my friend 🙂

  • 16. August 2019 um 0:39
    Permalink

    Woah! I’m really loving the template/theme of this site. It’s simple, yet effective. A lot of times it’s hard to get that „perfect balance“ between user friendliness and visual appearance. I must say you’ve done a excellent job with this. In addition, the blog loads super fast for me on Firefox. Superb Blog!

  • 16. August 2019 um 1:18
    Permalink

    I love reading and I think this website got some genuinely utilitarian stuff on it! .

  • 17. August 2019 um 21:49
    Permalink

    I just want to mention I am very new to blogging and site-building and really loved this web-site. Likely I’m going to bookmark your blog . You really have exceptional well written articles. With thanks for revealing your blog site.

  • 21. August 2019 um 3:29
    Permalink

    My brother recommended I might like this blog. He was entirely right. This post actually made my day. You can not imagine just how much time I had spent for this info! Thanks!

  • 21. August 2019 um 15:23
    Permalink

    I was reading some of your content on this website and I conceive this internet site is really informative ! Keep on putting up.

  • 22. August 2019 um 10:14
    Permalink

    Hi there, just became alert to your blog through Google, and found that it is truly informative. I’m gonna watch out for brussels. I will appreciate if you continue this in future. Lots of people will be benefited from your writing. Cheers!

  • 23. August 2019 um 18:07
    Permalink

    I would like to thnkx for the efforts you have put in writing this blog. I am hoping the same high-grade blog post from you in the upcoming as well. In fact your creative writing abilities has inspired me to get my own blog now. Really the blogging is spreading its wings quickly. Your write up is a good example of it.

Schreiben Sie einen Kommentar

Ihre E-Mail-Adresse wird nicht veröffentlicht.