Wenn Krankenhäuser bauen – kommunikative Chancen nutzen

Krankenhaus-Baustelle

Ganz gleich, ob ein Industrieunternehmen einen Produktionsstandort aufbaut, oder ein Klinikkonzern in den Ausbau eines seiner Häuser investiert. Bauprojekte dieser Art stoßen auf Interesse und berühren die Belange unterschiedlichster Anspruchsgruppen. Sie wirken im öffentlichen Raum und im Zweifel auch auf betriebsinterne Prozesse und Abläufe. Dass daraus ein Informationsbedarf erwächst, liegt auf der Hand. Es gibt also gute Gründe dafür, Bauprojekte kommunikativ zu begleiten.

In guter Nachbarschaft

Krankenhäuser führen kein monolithisches Dasein. Sie liegen oftmals zentral eingebettet in ein gewachsenes urbanes Umfeld und spielen gerade in mittelgroßen Städten nicht nur als Gesundheitseinrichtung eine wichtige Rolle. Auch als Wirtschaftsfaktor sind sie hier von grundsätzlichem öffentlichen Interesse. Wenn an solchen Häusern etwa umfangreiche Neubau- und Modernisierungsmaßnahmen durchgeführt sollen, dann ist es zunächst einmal ganz simpel eine Frage der guten Nachbarschaft, darüber zu informieren – zumal baubedingte Beeinträchtigungen wie Lärm, Staub oder Verkehrsbehinderungen nicht zu vermeiden sind. Frühzeitige Aufklärung und eine fortlaufende Information über den Baustatus schaffen Verständnis und vermeiden im Zweifel Missverständnisse und Ärger.

Wenn Baummaßnahmen im Bestand, parallel zum laufenden Krankenhausbetrieb durchgeführt werden, ist das nicht nur eine Herausforderung für die Baustellenplanung, sondern auch für die Kommunikation. Denn nur wenn Ärzte und Pflegepersonal im Detail über Art, Ausmaß und Terminierung bestimmter Maßnahmen informiert sind, werden sie sich auf anstehende Veränderungen einstellen können. Gleichzeitig ist es natürlich unerlässlich auch Patienten und Besucher in Kenntnis zu setzen und auf dem Laufenden zu halten. Es geht alles in allem ein Stück weit um baubegleitende Regelkommunikation.

Von der Pflicht zur Kür

Abhängig von Art und Umfang können Baumaßnahmen von Krankenhäusern aber auch gezielt zur Profilierung und Imagebildung kommunikativ genutzt werden. Ein Aspekt, der vor dem Hintergrund der Wettbewerbssituation im Krankenhausbereich nicht ganz uninteressant ist. So ist es eine Sache, nüchtern, kurz und faktenorientiert über die termingerechte Fertigstellung des neuen Bettenhauses zu berichten. Man könnte unter dem Stichwort Healing Environment aber auch beschreiben, wie die Räume nach neuesten wissenschaftlichen Erkenntnissen ausgestattet und gestaltet wurden. Die Hintergründe dazu werden dann in einem Interview mit dem verantwortlichen Innenarchitekten erläutert – Interessenten und geladene Gäste können an einem Besichtigungstermin unter sachkundiger Führung und Medienbegleitung teilnehmen. Ein weiteres Beispiel: Unmittelbar baubezogene Anknüpfungspunkte lassen sich auch nutzen, um einzelne „Köpfe“ des Hauses vorzustellen, oder um mit kleinen durchaus unterhaltsamen Hintergrundgeschichten Sympathiepunkte zu sammeln.

Die Möglichkeiten, den Gesundheitsbetrieb Krankenhaus auch einmal von einer anderen Seite zu beleuchten, sind sicher vielfältig. Worauf es letztlich ankommt, ist das Gespür und die Kreativität bei der Themenentwicklung bzw. -umsetzung. Kommunikationsverantwortliche von Krankenhäusern sollten bei der Planung von größeren Baumaßnahmen in jedem Fall frühzeitig und dann auch dauerhaft über den gesamten Projektverlauf involviert sein. Nur so können zielführende baubegleitende Kommunikationsmaßnahmen entwickelt und umgesetzt werden.


westwerk3 berät, entwickelt Strategien und realisiert Kommunikationslösungen für Kunden aus unterschiedlichen Branchen und Bereichen – online, offline und im Social Web. Wenn Sie mehr zum Thema baubegleitende Kommunikation oder Krankenhauskommunikation wissen möchten, nehmen Sie gerne Kontakt zu uns auf.

Wenn Krankenhäuser bauen – kommunikative Chancen nutzen

112 thoughts on “Wenn Krankenhäuser bauen – kommunikative Chancen nutzen

  • 17. August 2019 um 17:27
    Permalink

    I simply want to tell you that I am all new to weblog and truly savored your page. Probably I’m want to bookmark your blog . You actually have fabulous posts. Bless you for sharing your website.

  • 26. August 2019 um 23:01
    Permalink

    This website really has all of the information I needed about this subject and didn’t know who to ask.

  • 28. August 2019 um 22:47
    Permalink

    Great web site you have here.. It’s difficult to find good quality writing like yours nowadays. I seriously appreciate people like you! Take care!!

  • 31. August 2019 um 22:27
    Permalink

    Good post. I will be dealing with some of these issues as well..

  • 3. September 2019 um 2:29
    Permalink

    The very next time I read a blog, I hope that it won’t fail me as much as this particular one. I mean, I know it was my choice to read, however I actually believed you would probably have something interesting to say. All I hear is a bunch of complaining about something you could fix if you were not too busy seeking attention.

  • 3. September 2019 um 5:54
    Permalink

    Hi there, I discovered your blog via Google at the same time as searching for a similar topic, your site came up, it appears great. I’ve bookmarked it in my google bookmarks.

  • 7. September 2019 um 15:36
    Permalink

    It’s awesome in favor of me to have a site, which is helpful in favor of my knowledge.
    thanks admin

  • 16. September 2019 um 18:37
    Permalink

    Wonderful article! That is the type of info that should be shared around the
    web. Disgrace on Google for no longer positioning this post higher!
    Come on over and discuss with my site . Thank you =)

  • 18. September 2019 um 18:47
    Permalink

    I got this website from my pal who informed me on the topic of this web site and now this time I
    am visiting this web page and reading very
    informative posts here.

  • 21. September 2019 um 14:43
    Permalink

    Definitely believe that which you stated. Your favorite justification seemed to be on the web the simplest
    thing to be aware of. I say to you, I definitely get irked
    while people think about worries that they just don’t know about.
    You managed to hit the nail upon the top and also defined out
    the whole thing without having side effect , people can take a signal.

    Will probably be back to get more. Thanks

  • 21. September 2019 um 16:40
    Permalink

    Hi, i think that i saw you visited my web site so i came to “return the
    favor”.I am trying to find things to improve my site!I suppose its ok to use
    a few of your ideas!!

  • 21. September 2019 um 17:00
    Permalink

    Hi there to every one, the contents existing at this website are
    in fact awesome for people experience, well, keep
    up the nice work fellows.

  • 26. September 2019 um 6:18
    Permalink

    It is perfect time to make some plans for the future and it is time to be happy.
    I have read this post and if I could I want to
    suggest you some interesting things or suggestions.
    Maybe you could write next articles referring to this article.
    I want to read more things about it!

  • 27. September 2019 um 6:13
    Permalink

    We are a group of volunteers and starting a new scheme in our community.

    Your site provided us with valuable information to work on. You’ve done an impressive
    job and our whole community will be grateful to you.

  • 27. September 2019 um 21:17
    Permalink

    Thanks for a marvelous posting! I really enjoyed reading it, you
    can be a great author. I will ensure that I bookmark your blog and may come back
    at some point. I want to encourage you to continue your great job,
    have a nice holiday weekend!

  • 28. September 2019 um 17:08
    Permalink

    Hmm it appears like your site ate my first comment (it was extremely
    long) so I guess I’ll just sum it up what I submitted and
    say, I’m thoroughly enjoying your blog. I as well am an aspiring
    blog blogger but I’m still new to everything. Do you have any points for beginner blog writers?
    I’d certainly appreciate it.

  • 29. September 2019 um 6:01
    Permalink

    Please let me know if you’re looking for a writer for
    your blog. You have some really great articles and I think I would be a
    good asset. If you ever want to take some of the load
    off, I’d really like to write some content for
    your blog in exchange for a link back to mine.
    Please send me an email if interested. Regards!

  • 30. September 2019 um 19:24
    Permalink

    Very nice blog post. I absolutely appreciate this website.
    Thanks!

  • 1. Oktober 2019 um 14:48
    Permalink

    Hi, i read your blog occasionally and i own a similar one and i was
    just curious if you get a lot of spam responses? If so how
    do you reduce it, any plugin or anything you can suggest?
    I get so much lately it’s driving me crazy so any help is very much appreciated.

  • 3. Oktober 2019 um 14:45
    Permalink

    Someone necessarily help to make severely articles I’d state.

    This is the very first time I frequented your web page and so far?

    I amazed with the research you made to make this actual put up
    amazing. Fantastic task!

  • 8. Oktober 2019 um 7:51
    Permalink

    Heya just wanted to give you a brief heads up and let you know a few
    of the images aren’t loading properly. I’m not sure why but
    I think its a linking issue. I’ve tried it in two different web browsers and both show the same outcome.

  • 11. Oktober 2019 um 11:03
    Permalink

    Excellent site. A lot of helpful information here.
    I am sending it to some buddies ans additionally sharing in delicious.
    And of course, thank you on your effort!

  • 11. Oktober 2019 um 11:57
    Permalink

    Great work! This is the kind of info that should be shared
    across the internet. Shame on Google for not positioning this
    submit higher! Come on over and discuss with my
    web site . Thank you =)

  • 23. Oktober 2019 um 14:43
    Permalink

    Hi! Do you use Twitter? I’d like to follow you if that would be okay.

    I’m undoubtedly enjoying your blog and look forward to new posts.

  • 26. Oktober 2019 um 17:21
    Permalink

    I am not sure where you’re getting your info, but great topic.
    I needs to spend some time learning much more or understanding more.
    Thanks for fantastic info I was looking for this information for my mission.

  • 28. Oktober 2019 um 5:03
    Permalink

    My programmer is trying to persuade me to move to .net from
    PHP. I have always disliked the idea because of the costs.
    But he’s tryiong none the less. I’ve been using Movable-type on numerous websites for about
    a year and am worried about switching to another platform.
    I have heard great things about blogengine.net. Is there a way I
    can transfer all my wordpress content into it? Any kind of help would be greatly appreciated!

  • 30. Oktober 2019 um 17:11
    Permalink

    Heya! I realize this is sort of off-topic but I had to ask.

    Does building a well-established website such as yours require a lot
    of work? I’m brand new to running a blog however
    I do write in my journal every day. I’d like to start a blog so
    I will be able to share my personal experience and views
    online. Please let me know if you have any ideas or tips for brand new aspiring
    blog owners. Appreciate it!

  • 30. Oktober 2019 um 17:17
    Permalink

    It’s difficult to find knowledgeable people about this topic, however, you seem like you know what you’re talking about!
    Thanks

  • 30. Oktober 2019 um 17:41
    Permalink

    It’s a shame you don’t have a donate button! I’d certainly donate to this outstanding blog!

    I suppose for now i’ll settle for book-marking and adding your RSS feed to
    my Google account. I look forward to brand new updates and
    will talk about this website with my Facebook group.
    Chat soon!

  • 5. November 2019 um 7:27
    Permalink

    At this time I am going away to do my breakfast, after having my breakfast coming over
    again to read further news.

  • 5. November 2019 um 18:03
    Permalink

    Nice post. I used to be checking continuously this
    blog and I’m impressed! Very helpful information particularly the
    ultimate section 🙂 I handle such info a lot. I was looking for this particular
    information for a very lengthy time. Thanks and best of luck.

  • 12. November 2019 um 13:28
    Permalink

    Good day I am so grateful I found your weblog, I really found you by
    accident, while I was researching on Aol for something else, Anyways
    I am here now and would just like to say kudos for a fantastic
    post and a all round entertaining blog (I also love
    the theme/design), I don’t have time to browse it all at the moment but I have book-marked it and also added your RSS feeds, so when I have time
    I will be back to read more, Please do keep up the fantastic work.

  • 13. November 2019 um 18:56
    Permalink

    I am so grateful for your article.Thanks Again. Want more.

  • 15. November 2019 um 15:32
    Permalink

    Say, you got a nice blog.Really looking forward to read more. Much obliged.

  • 15. November 2019 um 15:47
    Permalink

    I cannot thank you enough for the article post.Thanks Again. Want more.

  • 15. November 2019 um 22:56
    Permalink

    I loved your blog.Thanks Again. Really Great.

  • 16. November 2019 um 8:15
    Permalink

    Just wish to say your article is as amazing. The clarity in your post is simply excellent and i could assume you are an expert
    on this subject. Fine with your permission let me to grab your feed to keep updated with forthcoming post.
    Thanks a million and please carry on the gratifying work.

  • 16. November 2019 um 13:49
    Permalink

    This piece of writing is really a pleasant one it assists new internet people, who are wishing
    in favor of blogging.

  • 16. November 2019 um 19:50
    Permalink

    Muchos Gracias for your blog article.Really thank you! Really Cool.

  • 17. November 2019 um 4:50
    Permalink

    I really liked your article.Really looking forward to read more. Really Great.

  • 18. November 2019 um 12:15
    Permalink

    I truly appreciate this blog article.Really looking forward to read more. Cool.

  • 20. November 2019 um 23:16
    Permalink

    If you are going for finest contents like myself, simply pay a quick
    visit this website all the time for the reason that it presents
    feature contents, thanks

  • 21. November 2019 um 22:35
    Permalink

    I wanted to thank you for this good read!! I absolutely loved every bit of it.

    I’ve got you book marked to look at new stuff you post…

  • 22. November 2019 um 5:08
    Permalink

    I all the time used to study post in news papers but now
    as I am a user of internet so from now I am using net for articles, thanks to web.

  • 22. November 2019 um 6:44
    Permalink

    Good day! This post couldn’t be written any better!
    Reading through this post reminds me of my old room mate!

    He always kept talking about this. I will forward this write-up to him.

    Fairly certain he will have a good read. Thanks for sharing!

  • 24. November 2019 um 15:53
    Permalink

    Hey there this is kind of of off topic but I was wanting to know
    if blogs use WYSIWYG editors or if you have to manually code with
    HTML. I’m starting a blog soon but have no coding expertise so
    I wanted to get advice from someone with experience.
    Any help would be greatly appreciated!

  • 25. November 2019 um 11:12
    Permalink

    Just want to say your article is as surprising.
    The clearness in your post is just great and i could assume you are an expert on this subject.
    Fine with your permission allow me to grab your
    feed to keep up to date with forthcoming post.

    Thanks a million and please carry on the gratifying work.

  • 25. November 2019 um 20:20
    Permalink

    No matter if some one searches for his vital thing, thus he/she wants to be available that
    in detail, therefore that thing is maintained over here.

  • 26. November 2019 um 9:48
    Permalink

    Wow, wonderful blog format! How long have you ever been running a blog for?
    you made running a blog glance easy. The overall look of your site is great, let alone the
    content material!

  • 26. November 2019 um 11:27
    Permalink

    I know this if off topic but I’m looking into starting my own blog and was curious what all
    is required to get set up? I’m assuming having a blog like
    yours would cost a pretty penny? I’m not very web savvy so I’m
    not 100% certain. Any suggestions or advice would be greatly appreciated.

    Kudos

  • 26. November 2019 um 13:03
    Permalink

    I think that is one of the so much significant info for me.

    And i’m happy reading your article. However wanna remark on few
    common issues, The web site taste is wonderful, the articles is in point of fact excellent : D.
    Just right task, cheers

  • 26. November 2019 um 13:16
    Permalink

    Very nice post. I just stumbled upon your weblog and
    wished to mention that I’ve really enjoyed browsing your blog posts.
    After all I will be subscribing to your feed and I hope you write once more soon!

  • 27. November 2019 um 14:51
    Permalink

    Enjoyed every bit of your article post.Really thank you! Much obliged.

  • 28. November 2019 um 1:04
    Permalink

    Link exchange is nothing else but it is just placing the other person’s webpage link on your page at suitable place and
    other person will also do same for you.

  • 28. November 2019 um 13:25
    Permalink

    Your means of telling all in this post is really nice, every one can without difficulty know it, Thanks a lot.

  • 30. November 2019 um 11:13
    Permalink

    I do not know if it’s just me or if everybody else experiencing problems with your website.
    It seems like some of the written text on your content are running off the screen. Can someone else please provide feedback and let me know if this is happening to
    them too? This might be a issue with my web browser because
    I’ve had this happen before. Thanks

  • 30. November 2019 um 13:23
    Permalink

    Say, you got a nice article.Really thank you! Really Cool.

  • 1. Dezember 2019 um 14:45
    Permalink

    Enjoyed every bit of your blog article.Really thank you! Really Great.

  • 1. Dezember 2019 um 22:17
    Permalink

    Wow, this article is pleasant, my sister is analyzing these kinds of things, therefore I am going to inform
    her.

  • 2. Dezember 2019 um 4:19
    Permalink

    Im thankful for the post.Really looking forward to read more.

  • 2. Dezember 2019 um 8:16
    Permalink

    What’s up to every body, it’s my first visit of this web site; this weblog includes
    amazing and truly excellent stuff in support of readers.

  • 2. Dezember 2019 um 10:44
    Permalink

    I blog often and I seriously appreciate your content.

    The article has really peaked my interest. I will book
    mark your blog and keep checking for new details about once
    a week. I subscribed to your Feed as well.

  • 2. Dezember 2019 um 10:56
    Permalink

    Post writing is also a excitement, if you know afterward you can write otherwise it
    is complicated to write.

  • 2. Dezember 2019 um 11:45
    Permalink

    Thank you, I have recently been looking for information about this topic for
    a long time and yours is the greatest I have discovered till now.
    However, what concerning the bottom line? Are you positive in regards to the supply?

  • 2. Dezember 2019 um 18:03
    Permalink

    Major thankies for the article post.Really looking forward to read more. Awesome.

  • 3. Dezember 2019 um 1:08
    Permalink

    I would like to thank you for the efforts
    you’ve put in penning this blog. I am hoping to view the same high-grade blog
    posts by you in the future as well. In truth, your creative writing
    abilities has encouraged me to get my own, personal site
    now 😉

  • 3. Dezember 2019 um 4:17
    Permalink

    Great, thanks for sharing this blog.Much thanks again. Fantastic.

  • 3. Dezember 2019 um 4:40
    Permalink

    I value the blog post.Thanks Again. Will read on…

  • 3. Dezember 2019 um 8:37
    Permalink

    Pretty nice post. I just stumbled upon your weblog and wanted to say that I’ve truly enjoyed
    surfing around your blog posts. After all I will be subscribing to your feed and I hope you write again very soon!

  • 4. Dezember 2019 um 0:43
    Permalink

    Right here is the perfect web site for anybody who wants to find out
    about this topic. You understand a whole lot its almost hard to argue with you (not that I really will need to…HaHa).
    You definitely put a fresh spin on a subject that’s been discussed for decades.

    Wonderful stuff, just great!

  • 4. Dezember 2019 um 2:16
    Permalink

    Piece of writing writing is also a excitement, if you
    be familiar with then you can write otherwise it is complex to write.

  • 4. Dezember 2019 um 14:39
    Permalink

    Really appreciate you sharing this article post.Really looking forward to read more. Will read on…

  • 5. Dezember 2019 um 22:46
    Permalink

    Appreciating the time and energy you put into your
    site and in depth information you offer. It’s great to come across a blog every once in a while that isn’t the same out of date rehashed information. Excellent read!
    I’ve bookmarked your site and I’m adding your
    RSS feeds to my Google account.

  • 5. Dezember 2019 um 22:56
    Permalink

    Hi I am so happy I found your blog, I really found you by mistake, while I was
    searching on Digg for something else, Regardless I am here now and would just like to
    say thanks a lot for a tremendous post and a all round thrilling blog
    (I also love the theme/design), I don’t have time to browse it all at the moment
    but I have bookmarked it and also included your RSS feeds, so when I have time I will be back to read a lot
    more, Please do keep up the excellent work.

  • 5. Dezember 2019 um 23:11
    Permalink

    I was excited to uncover this web site. I want to to thank
    you for your time for this wonderful read!! I definitely really liked every bit of it and i also have you book marked to check out new things on your website.

  • 5. Dezember 2019 um 23:14
    Permalink

    I’ve learn some good stuff here. Definitely value bookmarking for revisiting.

    I surprise how a lot attempt you put to make one of these great informative site.

  • 6. Dezember 2019 um 4:29
    Permalink

    A round of applause for your blog post.Thanks Again. Cool.

  • 6. Dezember 2019 um 22:03
    Permalink

    Great post. I used to be checking constantly this weblog and I’m inspired!
    Very useful info specifically the final phase 🙂 I care for such info
    a lot. I used to be looking for this particular information for a
    very long time. Thank you and best of luck.

  • 7. Dezember 2019 um 2:48
    Permalink

    I was very happy to find this great site. I need
    to to thank you for your time for this particularly wonderful read!!
    I definitely really liked every little bit of it and I have you saved to fav to see
    new information on your web site.

  • 7. Dezember 2019 um 10:49
    Permalink

    What a stuff of un-ambiguity and preserveness of precious know-how concerning unexpected
    feelings.

  • 8. Dezember 2019 um 14:07
    Permalink

    Say, you got a nice blog article.Thanks Again.

Schreiben Sie einen Kommentar

Ihre E-Mail-Adresse wird nicht veröffentlicht.