Big Data: Von Daten getrieben …

big-dataDas verwertbare Datenvolumen, das auf die für Marketing und Kommunikation verantwortlichen herniedergeht hat mittlerweile ein immenses Ausmaß angenommen. Gerade der Social Media Bereich erschließt mit seinen Facebook-Posts, Produktrezensionen, Bewertungen in Portalen oder Foreneinträge immer mehr zumeist unstrukturierte Daten. Grundsätzlich eine vorteilhafte Situation, bilden sie doch Kundenwünsche, Meinungsklima, Maßnahmen-Response und diverse andere erfolgsrelevante Faktoren ab und bieten damit die Möglichkeit, betriebswirtschaftliche Entscheidungen zu fundieren. Sollte man meinen.

Doch Daten sind noch kein Wissen. Erst wenn die richtigen Fragen gestellt und die richtigen Verknüpfungen gebildet werden, entstehen aus ihnen vorteilhafte Erkenntnisse. Kein Unternehmensverantwortlicher gibt sich heute noch mit der Information zufrieden, das seine letzte online PR-Kampagne eine bestimmte Anzahl an Visits, Follower oder Fans generiert hat. Die Daten, die sich erschließen lassen, gehen weit über diese Standards hinaus, haben damit aber auch an Volumen und Unübersichtlichkeit zugenommen.

Big Data ist in aller Munde – Datenbewältigung und Business Analytics immer noch ein Randthema. Es ist zwar in den Unternehmen angekommen, doch bleiben, wie eine aktuelle Studie zeigt, wesentliche Potenziale weiterhin ungenutzt. Dabei bietet gerade das Marketing viele Optimierungsbeispiele durch zielgerichtete Datenanalyse, sei es die kundenoptimierte, preissensitive Präsentation von Angeboten oder die Fokussierung von Maßnahmen auf besonders profitable Kundensegmente.
Auch den PR-Verantwortlichen hilft eine zielgerichtete Datenanalyse ihre Performance zu optimieren. Hier drei Möglichkeiten:

1. Identifikation von Key-Influencern

community managementSocial-Media-Daten helfen, die wichtigsten relevanten Key-Influencer zu identifizieren. Der Einfluss reichweitenstarker Meinungsführer auf potenzielle Kunden und Stakeholder ist unbestritten. Dabei gibt es keine universale Strategie zu deren Identifizierung, da sie je nach Unternehmenssituation variieren. Die Influencer, die eine große Wirkung auf die Markenbekanntheit haben, sind vielleicht nicht diejenigen, die bei einer Produkteinführung oder in einer Krisensituation wichtig werden. Gerade in Hinblick auf die unterschiedlichen Szenarien ist eine laufende und zielgerichtete Datenanalyse sehr aufschlussreich.

2. Kundenverständnis und Trendentwicklung

konzeption und webdesignBig-Data-Analysen helfen, Kunden besser zu verstehen und zielsicherere Prognosen zu treffen. Welche Produkte, welche Serviceleistungen haben zukünftig die besten Chancen? Trends, die sich heute häufig als erstes in den Social Media abbilden, lassen sich umfassend analysieren besonders dann, wenn man sie mit Daten aus dem Customer Relations Management oder der Markt- und Meinungsforschung verknüpft.

3. Content Optimierung

themenentwicklungAufbereitete Daten bieten die Möglichkeit, Content zielgerichteter zu produzieren und anzubieten. Natürlich braucht es für eine gute Story immer noch eine zündende Idee und kreative Aufbereitung. Aber der Zugang zu unmittelbarem Response, Leseverhalten und Zielgruppen-Spezifika hilft bessere und eingängigere Inhalte zu verfassen, und damit auch den Mehrwert für Nutzer signifikant anzuheben.

Wissen ist Macht. In Zukunft wird der PR-Erfolg mehr denn je von einer sinnvollen Verknüpfung von Kreativität und Datenanalyse abhängen. Die Aufbereitung ist dabei dank umfangreicher Tools keine Raketenwissenschaft mehr. Doch es braucht ein klares und zielgerichtetes Verständnis der generierten Daten, um die richtigen Schlussfolgerungen zu ziehen.

Big Data: Von Daten getrieben …
Markiert in:        

152 thoughts on “Big Data: Von Daten getrieben …

  • 4. Juli 2019 um 20:07
    Permalink

    I like this website so much, saved to my bookmarks. „To hold a pen is to be at war.“ by Francois Marie Arouet Voltaire.

  • 15. Juli 2019 um 7:10
    Permalink

    Hello There. I found your blog using msn. This is a really well written article. I will be sure to bookmark it and return to read more of your useful info. Thanks for the post. I’ll certainly comeback.

  • 15. Juli 2019 um 7:39
    Permalink

    Thanx for the effort, keep up the good work Great work, I am going to start a small Blog Engine course work using your site I hope you enjoy blogging with the popular BlogEngine.net.Thethoughts you express are really awesome. Hope you will right some more posts.

  • 19. Juli 2019 um 18:06
    Permalink

    Admiring the hard work you put into your blog and in depth information you present. It’s awesome to come across a blog every once in a while that isn’t the same outdated rehashed material. Wonderful read! I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.

  • 20. Juli 2019 um 2:46
    Permalink

    There is obviously a bundle to realize about this. I think you made certain good points in features also.

  • 20. Juli 2019 um 9:48
    Permalink

    I have not checked in here for a while because I thought it was getting boring, but the last several posts are good quality so I guess I’ll add you back to my everyday bloglist. You deserve it my friend 🙂

  • 20. Juli 2019 um 10:24
    Permalink

    I’d must check with you here. Which is not something I usually do! I get pleasure from reading a submit that can make people think. Also, thanks for permitting me to comment!

  • 20. Juli 2019 um 15:41
    Permalink

    Great write-up, I am regular visitor of one’s website, maintain up the excellent operate, and It is going to be a regular visitor for a long time.

  • 20. Juli 2019 um 21:00
    Permalink

    Can I just say what a reduction to seek out someone who actually knows what theyre talking about on the internet. You undoubtedly know the right way to carry an issue to gentle and make it important. Extra individuals need to read this and perceive this aspect of the story. I cant consider youre no more in style since you positively have the gift.

  • 21. Juli 2019 um 6:11
    Permalink

    I am only writing to make you understand what a nice experience my friend’s princess undergone viewing your webblog. She even learned lots of pieces, most notably what it is like to have a great helping spirit to have men and women just grasp specified specialized issues. You undoubtedly surpassed readers‘ desires. Thank you for presenting these important, safe, edifying and in addition cool tips about this topic to Evelyn.

  • 21. Juli 2019 um 16:49
    Permalink

    I don’t even know the way I finished up right here, but I assumed this publish used to be great. I do not know who you are but definitely you’re going to a famous blogger should you aren’t already 😉 Cheers!

  • 21. Juli 2019 um 23:26
    Permalink

    Hi! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success. If you know of any please share. Thank you!

  • 22. Juli 2019 um 8:23
    Permalink

    Hey! This is kind of off topic but I need some advice from an established blog. Is it hard to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about creating my own but I’m not sure where to begin. Do you have any ideas or suggestions? Appreciate it

  • 22. Juli 2019 um 12:54
    Permalink

    Fantastic site. Plenty of useful information here. I’m sending it to a few buddies ans also sharing in delicious. And of course, thanks to your sweat!

  • 22. Juli 2019 um 18:59
    Permalink

    I will immediately take hold of your rss as I can not in finding your e-mail subscription link or e-newsletter service. Do you’ve any? Kindly let me realize in order that I could subscribe. Thanks.

  • 29. Juli 2019 um 3:30
    Permalink

    I really appreciate this post. I’ve been looking everywhere for this! Thank goodness I found it on Bing. You have made my day! Thanks again!

  • 30. Juli 2019 um 15:10
    Permalink

    This design is steller! You obviously know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Excellent job. I really enjoyed what you had to say, and more than that, how you presented it. Too cool!

  • 30. Juli 2019 um 20:41
    Permalink

    Hey there, You’ve done a fantastic job. I’ll definitely digg it and personally recommend to my friends. I’m sure they’ll be benefited from this website.

  • 31. Juli 2019 um 4:42
    Permalink

    You could definitely see your skills within the work you write. The world hopes for even more passionate writers such as you who are not afraid to mention how they believe. At all times follow your heart. „Every man serves a useful purpose A miser, for example, makes a wonderful ancestor.“ by Laurence J. Peter.

  • 1. August 2019 um 0:12
    Permalink

    Great items from you, man. I have take into account your stuff prior to and you’re just extremely magnificent. I really like what you’ve received right here, really like what you’re stating and the way in which in which you assert it. You’re making it entertaining and you still care for to stay it wise. I can’t wait to read far more from you. This is really a tremendous site.

  • 1. August 2019 um 8:18
    Permalink

    When I initially commented I clicked the „Notify me when new comments are added“ checkbox and now each time a comment is added I get four e-mails with the same comment. Is there any way you can remove people from that service? Thank you!

  • 1. August 2019 um 8:59
    Permalink

    My brother recommended I might like this website. He used to be entirely right. This publish truly made my day. You can not consider simply how so much time I had spent for this information! Thanks!

  • 1. August 2019 um 10:21
    Permalink

    Superb blog! Do you have any recommendations for aspiring writers? I’m hoping to start my own site soon but I’m a little lost on everything. Would you propose starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m completely confused .. Any ideas? Thanks a lot!

  • 1. August 2019 um 11:02
    Permalink

    This web site is mostly a stroll-via for all of the information you needed about this and didn’t know who to ask. Glimpse here, and you’ll undoubtedly discover it.

  • 9. August 2019 um 12:46
    Permalink

    Enjoyed studying this, very good stuff, thankyou. „A man may learn wisdom even from a foe.“ by Aristophanes.

  • 11. August 2019 um 5:21
    Permalink

    I’d have to examine with you here. Which is not one thing I usually do! I take pleasure in reading a post that may make folks think. Additionally, thanks for permitting me to comment!

  • 15. August 2019 um 15:03
    Permalink

    I just want to say I am just very new to weblog and truly loved your web blog. Almost certainly I’m planning to bookmark your blog . You really come with good stories. Thanks a lot for sharing with us your blog site.

  • 16. August 2019 um 0:44
    Permalink

    It’s really a great and useful piece of information. I’m glad that you shared this helpful information with us. Please keep us up to date like this. Thanks for sharing.

  • 16. August 2019 um 1:24
    Permalink

    Great write-up, I’m normal visitor of one’s blog, maintain up the excellent operate, and It is going to be a regular visitor for a long time.

  • 17. August 2019 um 19:43
    Permalink

    I just want to tell you that I am just very new to blogging and site-building and really loved your blog site. Probably I’m likely to bookmark your blog . You certainly have great well written articles. Appreciate it for revealing your website page.

  • 26. August 2019 um 23:01
    Permalink

    You could certainly see your enthusiasm within the paintings you write. The world hopes for more passionate writers like you who aren’t afraid to say how they believe. Always follow your heart. „The only way most people recognize their limits is by trespassing on them.“ by Tom Morris.

  • 27. August 2019 um 3:25
    Permalink

    I truly appreciate this post. I¦ve been looking everywhere for this! Thank goodness I found it on Bing. You’ve made my day! Thx again

  • 27. August 2019 um 7:55
    Permalink

    naturally like your web-site but you need to test the spelling on several of your posts. Many of them are rife with spelling problems and I to find it very bothersome to inform the reality then again I?¦ll certainly come back again.

  • 27. August 2019 um 9:52
    Permalink

    Hey there! I know this is kind of off topic but I was wondering if you knew where I could get a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having difficulty finding one? Thanks a lot!

  • 28. August 2019 um 20:31
    Permalink

    Thank you a lot for sharing this with all of us you really understand what you are speaking about! Bookmarked. Please additionally consult with my web site =). We can have a link alternate contract among us!

  • 29. August 2019 um 7:55
    Permalink

    You’re so cool! I do not believe I’ve truly read something like that before. So wonderful to find someone with genuine thoughts on this topic. Seriously.. thank you for starting this up. This website is one thing that is needed on the internet, someone with a bit of originality.

  • 29. August 2019 um 12:39
    Permalink

    I will immediately snatch your rss as I can not find your email subscription link or newsletter service. Do you’ve any? Kindly allow me know so that I may just subscribe. Thanks.

  • 30. August 2019 um 7:27
    Permalink

    Great post. I was checking constantly this blog and I’m inspired! Very helpful information specially the last section 🙂 I take care of such information much. I used to be looking for this particular information for a long time. Thank you and good luck.

  • 30. August 2019 um 8:15
    Permalink

    This design is wicked! You certainly know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Fantastic job. I really loved what you had to say, and more than that, how you presented it. Too cool!

  • 30. August 2019 um 10:21
    Permalink

    Good write-up, I’m regular visitor of one’s website, maintain up the nice operate, and It is going to be a regular visitor for a long time.

  • 31. August 2019 um 17:58
    Permalink

    I enjoy looking through a post that will make men and women think. Also, thanks for allowing for me to comment.

  • 1. September 2019 um 23:02
    Permalink

    Very good blog post. I certainly love this website. Thanks!

  • 2. September 2019 um 16:25
    Permalink

    Howdy! I know this is kind of off topic but I was wondering if you knew where I could find a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having difficulty finding one? Thanks a lot!

  • 3. September 2019 um 2:27
    Permalink

    I really like looking through a post that will make men and women think. Also, many thanks for allowing me to comment.

  • 3. September 2019 um 19:11
    Permalink

    I blog often and I truly thank you for your information. Your article has truly peaked my interest. I’m going to bookmark your site and keep checking for new information about once a week. I subscribed to your Feed as well.

  • 4. September 2019 um 0:51
    Permalink

    Great beat ! I wish to apprentice while you amend your website, how can i subscribe for a blog web site? The account helped me a acceptable deal. I had been a little bit acquainted of this your broadcast provided bright clear concept

  • 4. September 2019 um 1:32
    Permalink

    Nice read, I just passed this onto a colleague who was doing some research on that. And he just bought me lunch as I found it for him smile So let me rephrase that: Thank you for lunch! „How beautiful maleness is, if it finds its right expression.“ by D. H. Lawrence.

  • 4. September 2019 um 9:55
    Permalink

    You made some really good points there. I checked on the internet for more info about the issue and found most people will go along with your views on this site.

  • Pingback: My Homepage

  • 11. November 2019 um 22:05
    Permalink

    Really appreciate you sharing this blog.Really looking forward to read more. Cool.

  • 13. November 2019 um 21:36
    Permalink

    Wonderful post! We are linking to this particularly great article on our site. Keep up the great writing.

  • 13. November 2019 um 21:37
    Permalink

    Exactly which is close to my heart… Cheers! Exactly where are your contact details though?

  • 15. November 2019 um 12:38
    Permalink

    I cannot thank you enough for the blog post.Much thanks again. Really Great.

  • 16. November 2019 um 13:41
    Permalink

    Muchos Gracias for your blog post. Awesome.

  • 17. November 2019 um 1:56
    Permalink

    Really appreciate you sharing this blog article.Really looking forward to read more.

  • 17. November 2019 um 10:12
    Permalink

    Really appreciate you sharing this article post.Really looking forward to read more. Awesome.

  • 18. November 2019 um 17:39
    Permalink

    Really informative blog.Much thanks again. Will read on…

  • 22. November 2019 um 12:00
    Permalink

    Very good blog post.Really thank you! Fantastic.

  • 23. November 2019 um 17:02
    Permalink

    Hi there, I want to subscribe for this weblog to take
    most up-to-date updates, so where can i do it please assist.

  • 24. November 2019 um 23:58
    Permalink

    Normally I do not read post on blogs, however I would like to say that this write-up very pressured me to check out

  • 25. November 2019 um 0:30
    Permalink

    I was curious if you ever thought of changing the page layout of your website?
    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people could connect with it
    better. Youve got an awful lot of text for only having one or 2 pictures.

    Maybe you could space it out better?

  • 25. November 2019 um 15:44
    Permalink

    Superb blog! Do you have any suggestions for aspiring writers?
    I’m planning to start my own site soon but I’m a little lost on everything.
    Would you recommend starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m totally confused ..
    Any ideas? Thank you!

  • 26. November 2019 um 0:25
    Permalink

    Thanks for sharing, this is a fantastic article post.Much thanks again. Fantastic.

  • 26. November 2019 um 8:42
    Permalink

    You really make it appear so easy with your presentation but I in finding this matter to be actually something that I think I’d never understand.
    It sort of feels too complex and very broad for me.

    I am looking ahead in your next publish, I’ll try to get the cling of it!

  • 28. November 2019 um 13:39
    Permalink

    Hey there just wanted to give you a quick heads up.
    The words in your post seem to be running off the screen in Firefox.
    I’m not sure if this is a format issue or something to do with internet browser compatibility but I thought I’d
    post to let you know. The style and design look great though!
    Hope you get the problem fixed soon. Thanks

  • 29. November 2019 um 12:32
    Permalink

    A round of applause for your article.Really thank you! Want more.

  • 30. November 2019 um 8:06
    Permalink

    Howdy just wanted to give you a quick heads up and let you know a
    few of the images aren’t loading properly. I’m not sure why but I think its a linking issue.
    I’ve tried it in two different internet browsers and both show the
    same results.

  • 1. Dezember 2019 um 11:49
    Permalink

    Thanks designed for sharing such a good thought, post is fastidious, thats why i have read it entirely

  • 2. Dezember 2019 um 21:07
    Permalink

    Thanks a lot for the article.Much thanks again. Want more.

  • 2. Dezember 2019 um 23:07
    Permalink

    Wow that was strange. I just wrote an very long comment but after I clicked
    submit my comment didn’t show up. Grrrr…
    well I’m not writing all that over again. Anyway,
    just wanted to say superb blog!

  • 3. Dezember 2019 um 1:10
    Permalink

    Thank you for your article.Much thanks again. Really Great.

  • 3. Dezember 2019 um 1:25
    Permalink

    I think this is a real great article.Much thanks again. Much obliged.

  • 3. Dezember 2019 um 20:14
    Permalink

    Good site you have here.. It’s difficult to find high quality writing
    like yours these days. I really appreciate individuals like you!
    Take care!!

  • 4. Dezember 2019 um 0:19
    Permalink

    I’m not sure why but this blog is loading extremely slow for me.
    Is anyone else having this problem or is it a problem on my end?
    I’ll check back later and see if the problem still exists.

  • 4. Dezember 2019 um 20:14
    Permalink

    Really appreciate you sharing this article post.Really thank you! Want more.

  • 5. Dezember 2019 um 7:03
    Permalink

    Quality posts is the important to interest the people to pay a quick
    visit the site, that’s what this website is providing.

  • 5. Dezember 2019 um 12:43
    Permalink

    Muchos Gracias for your article post.Really looking forward to read more. Great.

  • 6. Dezember 2019 um 3:48
    Permalink

    Wonderful post but I was wondering if you could write a litte more on this topic?
    I’d be very thankful if you could elaborate a little bit further.
    Thank you!

  • 6. Dezember 2019 um 11:26
    Permalink

    Looking forward to reading more. Great article.Really looking forward to read more. Fantastic.

  • 6. Dezember 2019 um 18:34
    Permalink

    Hey there! I know this is kind of off topic but I was
    wondering which blog platform are you using for this site?

    I’m getting tired of WordPress because I’ve had issues with hackers and I’m looking at alternatives for another platform.
    I would be great if you could point me in the direction of a good
    platform.

  • 6. Dezember 2019 um 20:59
    Permalink

    Thanks for the blog article.Really thank you! Want more.

  • 7. Dezember 2019 um 0:55
    Permalink

    This is my first time go to see at here and i am in fact pleassant to read
    all at single place.

  • 7. Dezember 2019 um 14:07
    Permalink

    Attractive section of content. I just stumbled upon your site and in accession capital to say that I acquire in fact enjoyed account your blog
    posts. Any way I’ll be subscribing on your feeds and
    even I fulfillment you get entry to constantly fast.

  • 8. Dezember 2019 um 9:58
    Permalink

    Very informative article.Thanks Again. Awesome.

Schreiben Sie einen Kommentar

Ihre E-Mail-Adresse wird nicht veröffentlicht.